What
is Project Catalog?
A
project catalog is a way for your clients to know more about your services and
your offers. This is a listing that you provide to your clients so that they
can know more about how your offers can help them grow their businesses. When
clients find you by searching for the services they need, you have to provide
them with a project catalog, which will help them get a better idea about your
work style, expertise, and much more. This helps them decide whether they want
to work with you. Hire
freelancers online in India to get the best project catalog. Indian freelancers
will surely amaze you with their quality of work.
Why
is a project catalog important for your business?
Is
making a project catalog really helpful for your business? In my opinion, it's
a big yes. This helps a lot to you in your business. There are so many ways by which
a project catalog can help you to improve your business. Let's discuss some of
the important points: -
1. Highlights your active projects: -
You
may not offer the same services or work on the same projects all the time. So
having a project catalog for your business helps in highlighting your currently
active projects to your clients. So that they don't get confused, you can also
highlight these projects in various marketplaces like Upwork through the
project catalog. Once your clients reach your profile, see the active projects,
go through them, and can find the right fit for them without much haste. This
can make your work well organized, and attracting clients will become easier.
You can easily get the best freelancers for these types of jobs from the best freelancing sites in India.
2. Improve your visibility: -
As
a business owner, you want to get more reach, and adding a project catalog to
your profile can help you get more reach because this has a provision for
adding search tags to it. You can add any keywords related to your work, the
services you offer, and so many more. Through this, your client can find you
using the same keyword. It increases your reach in not only freelancer jobs but also your inbound leads increase. So, you get more
clients who are genuinely interested in your services without even trying. This
again decreases the time spent between client inbound and client
onboarding.
3. Speaks for you: -
Having
a project catalog added to your profile speaks for you if you are working as
a freelance work from home. It tells your potential clients who visit your
profile about you, your services, how you work, what you can do for them, how
you can leverage their business, and a lot more. It also speaks about what you
have done for your previous clients and how it has given you experience and
expertise. So, creating a project catalog that caters to your target audience
and helps them understand how you add value, written in a unique and easily
readable format, with proper SEO and call to action, can benefit your business
to the next level.
How
can you write a better Project Catalog?
By
working as a freelance work
from home, the steps below can help you create a
simple yet effective project catalog that can hold your visitors into inbound
clients in your freelancer job. So, here are the steps to follow: -
- Focus on the right clients
- Use simple language
- Try to write super-specific copy that directly
talks to your clients
- Focus on basic SEO
- Include a proper call to action
In
the bottom line: -
A
project catalog is a must-have if you are in any marketplace of freelancing; it
not only helps you get clients; in an inbound way but also creates your brand.
So, write a clear and specific project catalog, add search tags related to your
industry and your services, link to your profile, and see the improvement of
your freelancer job.
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